In India, The market size for printer cartridges is pegged at around Rs. 2500 crores and growing very rapidly. It is expected to be Rs. 12000 crores by the year 2012. However Indian customer has very limited choice between expensive OEM cartridges, counterfeits and poor quality refilled cartridge by untrained people. A product which is cost effective and yet assures the performance of a brand new cartridge will undoubtedly be a strong value proposition